Nine out of ten B2B teams say they run multichannel outreach. Look closer and most are just sending an email with one LinkedIn message tacked on. That's not multichannel. That's two people reaching out at the same time with no idea the other exists.

You hire an SDR, spend 3 months training them and just when they start booking real meetings, they knock on your door asking about a promotion or hand in their notice for a closing role somewhere else.