Social Selling

If you’re in B2B sales, you already know this: LinkedIn isn’t just a platform for job hunting. It’s one of the most powerful tools for prospecting, networking and closing deals. But here’s the catch: not all LinkedIn messages are created equal. We’ve seen too many sales reps treat LinkedIn like email. They copy-paste cold email templates into DMs and then wonder why responses never come.  Spoiler: prospects can smell a “mass send” from a mile away. At Scalemill, we’ve spent y

The power of LinkedIn for sales and B2B prospecting is undeniable. It’s the one platform where decision-makers, salespeople and marketers are not only networking but also engaging with content every day. For anyone in social selling, LinkedIn is a goldmine if you know how to use it. And one of the most effective ways to stand out? Writing the right LinkedIn message hook. Hooks are the opening lines that grab your prospect’s attention and make them want to read more. Think of

Looking to use LinkedIn for sales? You’re on the right track.  LinkedIn has become the go-to platform for B2B lead generation and social...

If you’re in B2B SaaS sales, LinkedIn isn’t just a nice-to-have. It’s the place your customers are hanging out. If you’re not there, your competitor already is. Think of LinkedIn as a huge networking event that never ends. Your prospects are scrolling, posting and commenting and you need to be part of those conversations. The good news? Prospecting on LinkedIn doesn’t have to be complicated. You can make it work using these simple tips: Share Content Regularly Don’t just sell

Social selling is just a fancy way of saying: use social media to talk to people who could become your customers. Instead of cold calls or random emails, you connect, build trust and stay on their radar until they’re ready to buy. For B2B SaaS companies, this is gold. Why? Because buyers today don’t just want a product, they want to know the people behind it. And the best place to do that? LinkedIn. Think of LinkedIn as your digital office. It’s where prospects are already ha